The Rise of Brands by Liz Moor

Cover of: The Rise of Brands | Liz Moor

Published by Berg Publishers .

Written in English

Read online

Subjects:

  • Communication Studies,
  • Product design,
  • Social theory,
  • Social Science,
  • Archaeology / Anthropology,
  • Business / Economics / Finance,
  • Sociology,
  • Advertising & Promotion,
  • Economic History,
  • Marketing - General,
  • Mass Media - General,
  • Social Science / Anthropology / Cultural,
  • Anthropology - Cultural,
  • Brand name products,
  • Branding (Marketing),
  • Branding consultants,
  • History

Book details

The Physical Object
FormatHardcover
Number of Pages192
ID Numbers
Open LibraryOL11911586M
ISBN 101845203836
ISBN 109781845203832

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I am really looking forward to read this book, it sounds very useful as it combines theory and practice.Hal Brands is the Henry A. Kissinger Distinguished Professor of Global Affairs at the Johns Hopkins School of Advanced International Studies (SAIS) and a Senior Fellow at the Center for Strategic and Budgetary Assessments (CSBA).

He is also a columnist for Bloomberg Opinion.

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